MONO
Architectural concept and design of the complex: houses built into the rocky terrain.
mono-buro.ru ↗Projects/Secret Garden
OBLIQ×MONOJoint projectSecret Garden:a brand grownfrom architecture
A premium residential complex on the rocky terrain of Crimea. The architecture bureau MONO designed houses built into the slope. We created the brand platform and identity so the complex speaks the same language as its architecture.
- Brand
- OBLIQBrand platform · Identity
- Architecture
- MONO Architecture Bureau ↗Architectural concept and design
- Location
- CrimeaRocky terrain by the sea
- Year
- 2025Residential complex
01 · Joint project
Two teams, one language
OBLIQ
Brand platform and identity: idea, character, mark, palette and communication rules.
OBLIQ services ↗- A shared startThe brand rests on the architectural concept from the first sketches.
- One languageThe terrain, stone and light of the MONO project became the basis of the visual system.
- Synchronised decisionsArchitecture and brand were checked against each other at every stage so the complex reads as a whole.
02 · Idea
How the brand grew from the architecture
Terrain
The houses are built into the slope and continue its line. In the brand this becomes a calm horizontal, steps and plenty of air.
Stone
Rock and natural stone set the palette: warm greys, sand and deep shadows.
Garden
The name promises seclusion. The communication speaks quietly and shows life inside the garden.
For developers