You are launching a company or product
You need an identity that looks confident from day one and stands out from competitors.
Brandingfor companies
We build a brand from position to brand items: what the company says, how it looks and how people recognise it. You get a system your team and contractors work with.
Branding
- Timeline
- from 3 weeks to 3 months
- Budget
- from 180 k ₽
- Payment
- by stages, under a contract
- You receive
- brand book and source files
When you need it
What clients come to us with
The business outgrew its old identity
The mark and style stayed at the start-up level and slow down sales.
The brand looks like competitors
Clients confuse you with neighbours on the market and choose by price.
You are entering a new market
You need an identity that a new audience or another country understands.
What's included
What you get
- Research of the market, competitors and audiences
- Brand platform: position, values, tone
- Naming and tagline on request
- Logo and mark
- Brand identity: palette, typefaces, graphics
- Brand items: documents, social media, signage, packaging
- Brand book with rules and templates
- Source files in every format you need
How we work
Four stages of the OBLIQ method
- 01 · 2–3 weeksUnderstanding
Team interviews, market and competitor review, a map of audiences.
Document: Strategy and analytics - 02 · 2–3 weeksMeaning
Position, values, tone and key brand messages.
Document: Brand platform - 03 · 4–6 weeksForm
Mark, brand identity and brand items in one system.
Document: Brand book and layouts - 04 · 1–2 weeksImpact
Roll-out, templates for the team and a brand launch plan.
Document: Report and hand-over
Timelines and prices
Budget guidance
A turnkey brand comes in the Relaunch format from 500 k ₽ or in the Launch format together with a website from 700 k ₽. We fix the exact estimate after the brief.
Logo and mark
Mark, wordmark and usage rules.
3–4 weeksfrom 180 k ₽
Brand platform
Positioning, values, tone and key messages.
3–5 weeksfrom 250 k ₽
Brand identity
Palette, typography, graphics and brand items.
4–6 weeksfrom 300 k ₽
Brand book
Rules and templates for the team and contractors.
2–3 weeksfrom 150 k ₽
Questions
Frequently asked questions
Yes, a mark with usage rules. If there is no brand position yet, we start with a short strategy session so the mark rests on meaning.
A brand book in PDF, source files of the mark and templates in vector formats, files for print and digital. The rights to the materials pass to you under the contract.
From 3–4 weeks for a mark to 2–3 months for a turnkey brand. You get a plan with dates for every stage before the start.
Yes. We run an audit, keep what clients already recognise and prepare a transition plan for every brand item.
Other services
Branding