01/ 04
Understanding
We study the business, the market and the people who make the choice.
01Identity
Identity is built from every detail. We design how a company is seen, understood and chosen: from strategy and brand to website and product.
02The OBLIQ method
02/ 04
Meaning
We find the idea that sets the company apart and holds the whole system together.
03/ 04
Form
We turn meaning into identity, website and interfaces.
04/ 04
Impact
We launch, measure and amplify what drives growth.
03Projects
01—02 / 0601In progressWebsite in client review
Abrikosova
In progressWebsite and identity for an author’s patisserie
Patisserie · Moscow
Gralen Real Estate
2025A new identity for a real estate agency
Real estate · Barcelona
03OBLIQ × MONO
Secret Garden
2025Brand platform for a residential complex
Residential complex · Crimea
04
ArchiVision
2025Identity and website for an architecture bureau
Architecture bureau · Moscow
05
GatedDXB
2025Digital identity for a premium real estate agency
Real estate · Dubai
06
LOFT
2025A new website for an art boutique hotel
Art hotel · Moscow region
04Solutions
We choose the format to match the company's stage: launch, relaunch or growth. Inside each, one team and four areas of expertise.
Ways of workingHover to expand
A new company, product or property that needs to enter the market in strong shape right away.
What's included
- Strategy and positioning
- Brand platform
- Identity
- Turnkey website
- Launch materials
Result
The company enters the market with a whole identity from day one.
The business has grown, while the brand and website stayed behind and slow down sales.
What's included
- Brand and website audit
- New positioning
- Refreshed identity
- New website
- Transition plan
Result
The identity catches up with the scale of the company and works for sales again.
A company with a launched brand and website that is growing and wants to amplify results.
What's included
- Developing the website and new sections
- Materials and campaigns
- Analytics and conversion
- Improvements and support
Result
The identity grows with the business and works harder every month.
ExpertiseOne team, full cycle
01
Strategy and marketing
We find what sets the company apart and build a growth plan on it.
Market research/Positioning/Brand platform/Marketing strategy ↗ 02Design
We create an identity people recognise and choose.
Identity/UX/UI/Websites and landing pages/Design systems/Presentations ↗ 03Web development
We turn design into a fast, reliable product.
Frontend/Backend and API/CMS/MVPs and platforms ↗ 04Support and growth
We keep the identity in shape after launch.
Improvements/Analytics/Content/SEO ↗05Trusted by
Companies from Russia, Spain and the UAE. Real estate development, architecture, retail, hospitality.
- Gralen Real Estate
- Secret Garden
- ArchiVision
- GatedDXB
- LOFT
- Abrikosova
- Bryulik
- Pobelli
- Gralen Real Estate
- Secret Garden
- ArchiVision
- GatedDXB
- LOFT
- Abrikosova
- Bryulik
- Pobelli
0years building brands
and digital products
and digital products
0projects
in the portfolio
in the portfolio
0countries:
Russia, Spain, UAE
Russia, Spain, UAE
0team
for the full cycle
for the full cycle
06Blog
We write about how identity drives sales, trust and growth.
All articles ↗07Questions
We gathered what people ask before the start. The rest is quicker to discuss in person.
Ask a question on Telegram →The price depends on the format and scope. After a short brief we send an estimate: stages, timing and the cost of each. Payment in parts by stage, under a contract.
We name the timeline together with the estimate. It depends on the format: a launch from scratch takes longer than a new website for an existing brand. You see the plan with dates for every stage before the start.
Following the OBLIQ method: Understanding, Meaning, Form, Impact. At every transition we agree the result with you, so the finale comes without surprises.
A decision-maker, an hour for the kick-off meeting and access to materials: the previous brand, website and analytics, if any. We gather the rest ourselves.
Yes. The team is in Moscow, and we run projects remotely. Our clients include companies from Spain and Dubai.
Yes, a turnkey website with a basic brand layer. If the brand is weaker than the business, we will say so directly and suggest what to strengthen.
You can stay with us in the Growth format: we improve the website, watch the analytics and amplify what drives growth.
08Contacts
Let's discuss youridentitylaunchrebrandwebsitegrowth