Project brand
Platform, name, identity and brand items for the construction site, sales office and advertising.
- Position and character of the project
- Name and tagline
- Mark and brand identity
- Hoardings, showroom, advertising items
Brand and websitefor developers
We help residential complexes and country projects sell faster: the brand sets the project apart from its neighbours, the website guides the buyer from question to viewing.
Development and real estate
- Real estate projects
- Russia, Spain, UAE
- Launching brand and website
- 2–4 months
- Budget
- from 450 k ₽
- Architecture
- together with MONO
Where buyers get lost
Five places where a residential website loses leads
Detailed breakdown in the blog ↗- A first screen about philosophyPrice, completion date and location slide down the page.
- Apartment search is hiddenThe availability chart opens in a separate window and works poorly on phones.
- Floor plans as picturesNo room areas, orientation or window views.
- One long formIt asks for too much data and scares people off at the first step.
- Mortgage in general termsNo calculator, rates or partner banks' terms.
What we do
Everything a project needs to sell
Take a single module or build the whole project.
Residential complex website
A structure built around buyers' questions and a short path to a viewing.
- Apartment search with filters
- Availability chart and apartment page
- Mortgage calculator
- Construction progress and documents
Sales and analytics
Advertising, leads and numbers for every channel.
- Advertising campaigns
- Lead and call analytics
- Integration with the sales team's CRM
- Monthly reports
Architecture together with MONO
Concept and design of the houses together with the architecture bureau MONO.
- Architectural concept
- Design shaped by the terrain
- Brand and architecture in one language
- One contact for both teams
Apartment page
The main screen of the website
Here the buyer compares options and decides whether to come for a viewing. Everything important next to the price, booking in one step.
Example page
2-bedroom, 64 m²
- Floor
- 7 of 16
- Window view
- Park
- Completion
- Q4 2027
- Price
- 12.4 mln ₽
- Payment
- from 78 k ₽/month
How a project runs
From a map of questions to the start of sales
- 01 · 2–3 weeksUnderstanding
Interviews with the sales team, competitor review, a map of buyers' questions.
Document: Strategy and analytics - 02 · 3–4 weeksMeaning
Project position, brand platform, website structure and key messages.
Document: Brand platform and structure - 03 · 6–10 weeksForm
Identity, brand items, design and development of the website with apartment search.
Document: Brand book and website - 04 · from the start of salesImpact
Launch, advertising, lead analytics and improvements based on data.
Document: Launch report
Timelines and prices
Budget guidance
We fix the exact estimate after the brief and a review of the project.
Project brand
Platform, mark and brand identity with brand items.
2–3 monthsfrom 500 k ₽
Residential complex website
Apartment search, unit page, mortgage, construction progress.
6–10 weeksfrom 450 k ₽
Turnkey brand and website
Bringing the project to market with one team.
2–4 monthsfrom 700 k ₽
Sales support
New pages, advertising, analytics and reports.
monthlyfrom 150 k ₽ per month
Partner
Architecture and brand as one team
MONO Architecture BureauTogether we made Secret Garden in Crimea
MONO designs houses built into the terrain. We build the brand and sales in the same language. The client gets one point of contact and a shared schedule.
Secret Garden case study ↗Questions
Developers' frequent questions
Yes. We connect the apartment feed and pass leads to the CRM your sales team uses. We confirm the exact integration at the brief.
2–4 months before sales start: enough to build the brand and website and prepare advertising.
Yes. The logic is the same: choosing a plot or house, a page with what matters for the decision and a short path to a viewing.
Yes. We take your brand and build the website around buyers' questions.
Yes. Our projects include Crimea, Barcelona and Dubai. Meetings by video, key sessions in Moscow.
For developers