Understanding
Fifteen manufacturers from Russia and abroad, leading architecture firms and lighting brands, a CJM for three personas and the paths of four user types.
01Context
Astranova designs and manufactures large-format light panels and ceilings: from the design project and engineering to production and installation, pieces up to 4.8 × 50 metres.
The architect or designer specifies the product, while a developer, a shopping centre or a restaurant pays for it. The choice rests on the portfolio, technical data for the project, reliability and aesthetics. The brand is new, the production is its own, with work at GUM, Goznak and Lakhta Center behind it.
- Client
- Astranova
- Industry
- Architectural light · Moscow region
- Year
- 2026
- What we did
- Strategy, structure, UX/UI, a hand-coded website, copy and a journal
02Problem
A new brand with real production risked getting lost among manufacturers who speak the language of a catalogue.
03From problem to goal
- 01MarketNo one in the niche builds a premium brand with emotion, aesthetics and a clear voice.A place of its own in the marketRussian production and accessibility plus brand, aesthetics and light on the level of world ateliers.
- 02ArchitectNo path of its own for the person who specifies light in a project.A website for architectsShow the level in 10 seconds, then specifications, drawings and project materials.
- 03MaterialsSpecifications, drawings and project files are hard to get to.A studio with filesSketchUp models and DWG drawings for the project in one section.
- 04Mock-upA draft website in catalogue form, placeholders instead of copy and photos.Arguments for the clientHelp the architect sell the idea to their client.
04The OBLIQ method
Four stages, from a study of fifteen manufacturers to a site on its own code.
Meaning
The idea of “light as an architectural material”. The formula: we design light like a studio and make it like a factory. The voice of a confident professional, without boasting.
Form
A 15-page site structure, a prototype in Figma, an interface in light and dark zones on a single typeface, Manrope.
Impact
A hand-coded website instead of a template, a journal of eight articles, SEO basics, the client’s own server and domain.
05Visual language
The site itself works like a light fixture.
The letters of the logo light up like panels, banners change as the light switches on, and the dark zone shows the glow the way it will look on site.
Palette05
Light#F4F5F6
Violet#4B3F72
Lavender#B4A8DC
Night#0C0B10
Glow#8170CC
Typography02
Manrope 200Thin · headings
Аа Бб Вв Гг Дд Ее Жж Зз Ии Кк Лл Мм Aa Bb Cc 0123456789
Manrope 400Text · justified, with no hanging words
Аа Бб Вв Гг Дд Ее Жж Зз Ии Кк Лл Мм Aa Bb Cc 0123456789
Light on screen02
06Website
The website takes the architect from a first impression to project materials: four product lines, nine projects, the Inspiration journal and a studio with working files.
The architect’s path
From the home page the architect goes to products, projects, the journal or the studio, and every section leads to a request with the project files.
Home
Productsfour lines
Projectsnine projects
Journaleight articles
Studiomodels and drawings
Smart request with filesWebsite screens01 / 06
UXDecisions for the architect
- 01
Products in motion
A panel flows from shape to shape, the construction comes apart into layers as you scroll.
- 02
Light quality
An interactive meeting room with colour temperature, brightness and colour rendering index.
- 03
A studio for architects
SketchUp models and DWG drawings for the project.
- 04
A smart request form
Role, type of space, contact method and drag-and-drop files.
Mobile version01 / 03
Mockup · Menu with shape icons on a phone
Mockup · Product line accordion on a phone
Mockup · Request form on a phone
Menu with shape icons on a phoneProduct line accordion on a phoneRequest form on a phone
07Result
The new brand got a website that shows light as it will look on site and speaks to the architect in their language.
The website launches in early November. Numbers and a review will follow the launch.
4product lines
9projects on the website
8journal articles