Understanding
Team interviews, market and competitor review, a map of audiences and their questions.
Document: Strategy and analyticsHome/Services
Services
We build a company's identity as a whole: strategy, brand, website and product by one team. Choose your situation and we will show the right format.
Start in a weekPayment by stagesContract with a sole proprietorProjects from 60 k ₽
Where do we start?
Choose what is closest to your task
01 · Formats
Three formats for a business task
Each format is built from the stages of the OBLIQ method. We refine the scope for the project and fix timing and budget in the proposal.
Timeline
Budget
What's included
What's includedLaunchRelaunchGrowth
Research and auditonce a quarter
Strategy and positioningon request
Namingon requeston request
Logo and brand identity
Brand book
Website structure and copynew pages
Website design and development
Content migration
SEO basics and analytics
Support after launch1 month1 month
Monthly report
For developers
From the concept of a house to sales
For residential complexes and country projects we work as a pair with the architecture bureau MONO. Architecture and brand are born together, so the project sells in the same language it is built in.
- 01 · MONOArchitectureArchitectural concept and design of the houses, shaped by the terrain and the site
- 02 · OBLIQBrandBrand platform, name, identity and communication rules for the project
- 03 · OBLIQSalesA website with property search, advertising and lead analytics
02 · Expertise
What we do and what it costs
Open an area to see services, timelines and price guidance. Any service can be ordered separately.
Market research
Competitors, audiences, clients' questions before buying.
2–3 weeksfrom 120 k ₽Brand platform
Positioning, values, tone and key messages.
3–5 weeksfrom 250 k ₽Communication strategy
Channels, messages and a launch plan.
2–3 weeksfrom 150 k ₽SEO strategy
Keywords, structure and a traffic growth plan.
1–2 weeksfrom 60 k ₽Logo and mark
Mark, wordmark and usage rules.
3–4 weeksfrom 180 k ₽Brand identity
Palette, typography, graphics and brand items.
4–6 weeksfrom 300 k ₽Brand book
Rules and templates for the team and contractors.
2–3 weeksfrom 150 k ₽UX/UI and design system
Website and product interfaces in one system.
from 4 weeksfrom 250 k ₽Landing page
A page to launch a product or campaign.
2–4 weeksfrom 150 k ₽Corporate website
Up to 15 pages: structure, copy, design, development.
6–10 weeksfrom 450 k ₽Online store
Catalogue, cart, payment and integrations.
8–14 weeksfrom 800 k ₽Platform or MVP
Product interface and the first working version.
from 10 weeksfrom 1.2 mln ₽Website audit
UX, speed, SEO and conversion with an improvement plan.
1–2 weeksfrom 60 k ₽Technical support
Updates, security, small improvements.
monthlyfrom 60 k ₽ per monthDevelopment and growth
New pages, tests, analytics and reports.
monthlyfrom 150 k ₽ per monthSEO promotion
Content, technical SEO and link profile.
from 3 monthsfrom 80 k ₽ per monthPrices are indicative. We fix the exact estimate in the commercial proposal after the brief.
03 · Start
A week from the first call to the start
Day 1
Getting to know each other
A 30-minute call: task, timing, expectations.
Day 2
Brief
A short questionnaire and materials: what exists now and what holds growth back.
Days 3–5
Proposal
Stages, timing and estimate in one document.
Day 7
Start
Contract, meeting schedule and the first stage of work.
04 · Process
01 / 04Every stage closes with a document
Meaning
Positioning, brand platform, website structure and key messages.
Document: Brand platform and structureForm
Mark, brand identity, website design and development in one system.
Document: Brand book and layoutsImpact
Launch, analytics, team training and a growth plan.
Document: Launch report05 · Questions
Frequently asked questions
It depends on the format and scope. Guidance is listed above; we fix the exact estimate in the commercial proposal after the brief. Payment goes by stages.
Yes. If a brand already exists, we start with a short audit and move straight to structure and design. If there is no brand, we will suggest building a foundation so the website comes out whole.
We do. Website copy is part of the Launch and Relaunch formats: interviews, structure, editing. Your team checks the facts and wording.
A launch takes 2–4 months, a relaunch 2–3 months. We fix the timeline in the contract and keep to it.
A month of support is included in the project. After that you can move to the Growth format or work on individual tasks.
A contract with a sole proprietor, payment by stages, closing documents for every stage. We work with companies from Russia, Spain and the UAE.
Yes. Meetings take place by video, materials live in a shared space, and for key sessions we can meet in Moscow.
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